We’ve always admired Lush and we know that their current campaign has the best intentions at heart but unfortunately the execution has led to them having to explain what their creative means and, we believe, they’re actually removing the campaign from their window displays.

Now there is always that old adage that all publicity is good publicity and although they’ve been hit with negative tweet after negative news coverage the story is everywhere so have they actually played right into our hands.

To discover more about the campaign yourself head to their website:  https://uk.lush.com/article/exposing-spy-who-loved-me

What do you think – Do you think the campaign was a hit or a miss?