Over the past 6 weeks we’ve been on a brand journey with SQS giving their works management system, ontrack, a new identity ready for them to take it to market.
We started with all key stakeholders filling in our branding questionnaire so we could start to build up a picture of their expectations for the new look and feel. Then we ran two workshops where we had concepts and copy lines aplenty to move around into our likes/dislikes corners.
The final design was then chosen and after some finessing we’ve delivered a set that includes a core logo, a core icon and a secondary set of colour-ways for different applications and markets plus, of course, a set of brand guidelines to keep everyone ‘ontrack’ with it’s usage!
We can’t wait to see the new branding being used!
FROM THIS:
TO THIS:
