Ten things to consider when you’re contemplating a rebrand:

So, you’ve looked at your brand and thought, ‘It’s time for a refresh’ … well we’ve come up with our ten things to consider before you take that leap!

Customer Perception

Pro: A successful rebrand can increase brand relevance, potentially attracting new customers.

Con: A rebrand risks alienating existing customers loyal to the original brand.

Market Changes

Pro: A rebrand can help a business remain competitive if the market changes or has changed.

Con: You may react too quickly to trends, leading to a rebrand that will seem dated quickly.

Brand Reputation

Pro: A rebrand can distance a company from negative perceptions.

Con: If the rebrand is seen as an attempt to cover up serious issues, it could harm the brand further.

Mergers and Acquisitions

Pro: Rebranding can be an effective way to unify different company cultures and values.

Con: You risk losing the acquired brand’s equity and customer loyalty.

Business Growth and Expansion

Pro: A rebrand can reflect an expanded product line or entry into new markets.

Con: Over-diversification may dilute the brand’s core message and must be clarified for customers.

Visual Identity

Pro: Refreshing the brand’s look can make it more contemporary and appealing.

Con: Radical changes to the visual identity can lead to a loss of brand recognition.

Differentiation

Pro: Rebranding can set you apart from competitors.

Con: Finding a unique positioning still authentic to your brand can be challenging.

Internal Alignment

Pro: A rebrand can galvanise employees around a new vision.

Con: You may encounter resistance from employees attached to the old brand.

Financial Costs

Pro: Investing in a rebrand can yield significant returns in the long run.

Con: The financial costs can be high, and the return on investment is not guaranteed.

Time and Resources

Pro: Dedicating time to a rebrand can result in a more cohesive and effective brand strategy.

Con: Rebranding is time-consuming and can distract from other business activities.

 

If you’re still thinking, ‘Let’s do this’, let’s talk!