... AND Creativity that Hatches Results.
Good marketing starts with understanding what makes a business tick. Its ambitions, its challenges, its customers and what it needs to achieve.
At chicken/egg, we’re an independent creative marketing agency based in Buckinghamshire, working with businesses across the UK and beyond.
Founded in 2004 and led by Karen Kerr FCIM, we combine experienced marketing thinking with hands-on creative expertise, helping businesses develop stronger brands, sharpen their messaging and deliver effective marketing.
From brand strategy and creative campaigns to design, content, video and ongoing marketing support, we work with ambitious start-ups, established businesses and international brands.
We take the time to understand your business, challenge your thinking and bring the right expertise to every brief.
We don’t just follow briefs. We crack them open.
How the coop works
Every brief is different. So is the team we bring to it.
Every project is personally led by founder Karen Kerr FCIM, supported by a trusted network of experienced marketing and creative specialists, from strategists and designers to copywriters, web developers and video producers.
Our flexible agency model means you benefit from:
- Senior expertise throughout. Experienced people who understand the bigger marketing picture and bring fresh thinking to every challenge.
- The right team for your brief. Specialist skills brought together around your needs, without unnecessary agency layers or overheads.
- A partner who takes ownership. Direct access, straightforward communication and someone who sees the work through from start to finish.
We work closely with our clients, whether that’s delivering a one-off project or providing ongoing creative and marketing support. Over time, we often become a trusted extension of their marketing team, getting to know their business, understanding their priorities and helping keep things moving.
And because relationships matter, we believe working together should be as enjoyable as the work we create.
Meet Karen Kerr FCIM
Founder and Managing Director, chicken/egg
Karen founded chicken/egg in 2004 and leads the agency’s strategic and creative work. A Fellow of the Chartered Institute of Marketing, she brings extensive experience across brand strategy, marketing communications and creative delivery, working directly with clients to understand their challenges and deliver effective solutions.
What we help brands do
From brand strategy and creative campaigns to digital content and video production, we help businesses turn marketing challenges into practical, creative solutions.
Our experience spans B2B and B2C markets, working with businesses across FMCG, retail, technology, financial services, property, travel and professional services.
Whether you need a fresh perspective on your brand, a creative partner for a specific project or ongoing support for your marketing team, we bring the experience and expertise to make it happen.
dESIGN & CREATIVE
We develop creative ideas that bring brands to life and help them stand out in crowded markets.
From campaign concepts and brand identities to print, POS, environments and experiences, our work is always rooted in strategy and designed to connect with the people you’re trying to reach – not just look good.
We work across B2B and B2C, tailoring creative solutions to your goals, audience and context.
WEB & DIGITAL
We design and deliver digital experiences that look great, work hard and support conversion.
Our web and digital work ranges from websites and digital platforms to content, assets and online tools – always created with usability, performance and brand consistency in mind.
Creatives and technical specialists work closely together to ensure everything functions as well as it feels.
SOCIAL MEDIA
We help brands show up confidently and consistently across social channels.
From content and campaigns to messaging and tone of voice, we focus on helping brands lead the conversation, build relevance and earn trust – not just chase trends.
Our approach works across platforms including LinkedIn, Instagram, TikTok and beyond, depending on where your audience actually is.
MARKETING & BRAND STRATEGY
Strategy underpins everything we do.
We help brands define their positioning, sharpen their messaging and develop marketing strategies that align creativity with commercial goals – always with ROI in mind.
Whether you need a clear direction, campaign planning or senior marketing support, we bring practical experience and strategic thinking to every brief.
PHOTography & VIDEO
We create photography and film that bring brand stories to life across channels.
From lifestyle shoots and portraits to campaign films, animations and customer journey content, we manage the process from concept to delivery – working with trusted production partners where needed.
The result is visual content that feels authentic, purposeful and on-brand.
Visit our Vimeo channel to see our portfolio in action.
AI & MARKETING
Practical AI advice, training and workshops to help marketing teams use AI confidently, improve efficiency and get more from their marketing activity.
Our focus is always on practical application, not hype.
PROTYRE AUTOCARE
You and your team are brilliant! I've not met an agency for a long time that is so responsive and takes so much ownership. A massive thank you.
THE GEOLOGICAL SOCIETY
Working with Karen and chicken/egg is an absolute pleasure. Karen has such a great way of interpreting our briefs and bringing to life a set of loose ideas into coherent marketing strategies, tactics and creatives. We’ve seen an increase in business as a result.
THAMES VALLEY CHAMBER OF COMMERCE
We have been lucky enough to work with Karen and her team on a project involving the re-positioning of our membership offer. Every meeting, comms calls and workshop has been professional, enlightening and positive.
LESLIE CLARK
Karen and chicken/egg provided Leslie Clark with invaluable guidance & help while helping us understand/refresh our brand identity & guidelines, which in turn helped us fully refresh our website & core presentation documents. Karen is always available & continues to support us on a variety of projects.
ABUK
I am impressed with their approach to the work. Karen is an extremely strong account director, in particular her ability to manage multiple projects at one time and manage the changes that can happen. She is passionate about what she does and you can see that the team that work for her, enjoy what they do. A pleasure to work with.
PILOT PENS
A very proactive and innovative collection of marketing experts.
Highly recommended.
Highly recommended.
KAWASAKI MOTORS LTD
Faced with a particularly challenging design project full of complexities requiring compromise whilst maintaining effect, we met with numerous agencies to discuss the task. chicken/egg inspired the most confidence from the start and won the contract. Karen and her team didn’t fail to deliver and the final result exceeded all expectations.
SHANLY HOMES
Karen is more than a marketeer; she challenged the way we work and has had an integral role in the restructuring of our marketing department. She brings extremely proactive and fresh ideas to the table, and has helped bring new life to our property marketing.
BODYFORM
If I say that Karen really knows what the best way for a brand to engage with the female audience is it may come across too generic, but I mean it 100%. Whether it be tone of voice in the copy, ideas for a social media campaign or brand repositioning, Karen and her team's expertise and contribution are invaluable.
BAHLSEN BISCUITS
What is important for me is that I can trust my service provider, that I know I am not being ripped off, and that I have an enjoyable working relationship. This is the case with chicken/egg. I think that such an atmosphere significantly increases the chances of great results and creativity happening as a matter of course.