CHOCOLATE THAT DEMANDS RESPECT – Product Launch

In March 2014 Bahlsen launched PiCK UP! to the UK market.  The chicken/egg team were tasked with bringing the brand, and the Ninja Chihuahua, alive through instore design, PR and social media. Launching with a Facebook competition with supporting sampling activity the Ninja Chihuahua hit the streets of London and invited consumers to trial a PiCK UP! bar and take their Ninja ‘Selfchi’ for their chance to win. chicken/egg also developed the tone of voice for the brand as well as a dedicated tone of voice (and copy) for the Ninja Chihuahua … the campaign continues throughout 2014 …