Bahlsen PiCK UP! Product Launch – When Bahlsen launched PiCK UP! to the UK market the chicken/egg team were tasked with bringing the brand, and the Ninja Chihuahua, alive through in-store design, PR and social media. Launching with a Facebook competition with supporting sampling activity the Ninja Chihuahua (in the form of a 6ft cut-out!) hit the streets of London and invited consumers to trial a PiCK UP! bar and take their Ninja ‘Selfchi’ for their chance to win.
chicken/egg also developed the tone of voice for the brand as well as a dedicated tone of voice (and copy) for the Ninja Chihuahua. To coincide with the TV advertising campaign, we designed and developed a bespoke Facebook game to further engage consumers.
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