PROTYRE OCTOBER TYRE SAFETY CAMPAIGN: We were tasked with creating the 2022 October Tyre Safety campaign for Protyre. Our campaign theme was ‘Make a PACT’, playing on the tyre safe acronym ACT – Air Pressure, Condition and Tread – we created a series of posters, social posts (including animated reels), a unique dynamic QR code that automatically set a monthly reminder in the calendar, web banners for both the main site and the individual Protyre estate sites (186 centres). The campaign saw a whopping 100% increase in tyre safe bookings.
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