AI in marketing Archives

Tag: AI in marketing

POWER HOUR - hatch your own custom GPT

If you’re a marketer seeking to supercharge your content strategy with the power of AI, our new POWER HOUR – hatch your own custom GPT is here.

Over the past couple of years, we’ve been crafting custom GPTs to enhance our internal processes and client work, transforming our approach to content brainstorming, customer persona development, marketing strategies, brand messaging, creative briefs and more.

We’re now bringing that directly to you, and in our power hour, you’ll develop your own marketing custom GPT to help you with:

Content brainstorming and generation – enhance your content creation process with AI-driven insights and suggestions.

Customer persona development – Craft detailed and accurate customer personas to better target your marketing efforts.

Strategy and marketing plans – Develop robust marketing strategies that leverage AI for maximum impact.

Brand strategy and messaging – Ensure your brand’s voice is consistent and compelling across all channels.

Creative brief creation – Generate precise and effective briefs for your studio or agency, ensuring your creative projects are on point from the start.

We’ll also share our unique CREATE framework, a structured approach to effective AI prompting and utilisation.

Why book an hour with chicken/egg?

Experience and authority – We’ve integrated GenAI into our daily business, showcased its power at industry events, completed the CIM AI in marketing course and we’re founding members of the Women4AInnovation Futures think tank.

Proven results – Our custom GPTs have helped us achieve remarkable improvements in efficiency, creativity and strategic alignment.

Hands-on guidance – We’ll work directly with you, offering personalised advice and support to ensure your GPT is tailored to your unique needs.

Ready to get cracking? Here’s how it works …

Initial consultation – We’ll start with a conversation to understand your specific needs and goals.

Custom GPT creation – Based on our discussion, we’ll work with you to develop a bespoke GPT for your business. Please note that you will need a pro subscription to Chat GPT to build your own custom GPT.

Training session – We’ll provide a hands-on training session, teaching you how to effectively use and customise your GPT.

Follow-up support – After the initial session, we’ll be available to answer follow-up questions and provide additional support to ensure you’re getting the most out of your new tool.

How much does it cost?

Just £275 ex VAT.

Terms and conditions apply – see below.

Are you ready to transform your marketing content with the power of AI?

Book your POWER HOUR today!

email karen@chickenegg.co.uk to discuss.

Terms & Conditions

The Power Hour session costs £275 (excluding VAT).

The session covers up to 4 attendees. For more attendees, please contact us for a quote.

All sessions are conducted online. For face-to-face meetings or training sessions, please contact us for a quote.

Booking and Payment

Invoices are sent prior to the scheduled call and are payable within seven working days.

Payment must be received in full before the scheduled session.

Cancellation and Rescheduling

Cancellations or rescheduling requests must be made at least 48 hours in advance.

If a session is cancelled with less than 48 hours’ notice, 50% of the session fee will be charged.

Rescheduling requests made with less than 48 hours’ notice will incur a rescheduling fee of £50.

Confidentiality

All information shared during the consultancy session is confidential and will not be disclosed to third parties without prior consent.

We respect client confidentiality and ensure that all discussions and materials are handled with utmost privacy and discretion.

Liability

While we strive to provide accurate and useful advice, we do not accept responsibility for any actions taken based on our consultancy sessions.

Our liability is limited to the cost of the consultancy session.

Intellectual Property

Any materials provided by chicken/egg during the session remain the intellectual property of chicken/egg.

Clients may use these materials for internal purposes but must not distribute them externally without permission.

Session Recording

Recording of the session is permitted for internal use only. Clients must inform us in advance if they wish to record the session.

Force Majeure

We are not liable for any delays or failures in performance resulting from events beyond our control, including but not limited to acts of God, natural disasters or technical failures.

Additional Information – Follow-Up Support

Limited follow-up support via email is provided for one week after the session to address any immediate questions or clarifications.

By booking a POWER HOUR, you agree to the above terms and conditions.

In a world where AI is often seen as a disruptor, could it become the most collaborative team member you’ve ever had?

AI and the coop – we are embracing the future.

In the fast-evolving landscape of AI, staying ahead means not just keeping pace with technology but embracing its application.

I have just completed the final module of the CIM Specialist Award in AI marketing, a fascinating course designed to equip leaders with a deep understanding of how AI can transform marketing strategies for the better. The exam is to come, but the course has helped me to see the bigger picture of how AI is (and can be) used and, along with other courses I’ve undertaken via MMC learning, has solidified my knowledge and ongoing experience with AI, especially ChatGPT, my LLM tool of choice at the moment.

AI is not just a tool to me, but a team member … called Kevin.

My journey with AI began with a vision to have a brainstorming/soundboard buddy while working on marketing, content and brand campaigns and to help streamline chicken/egg operations. The original Kevin – my first custom GPT – was born purely as a chicken/egg team member. I wanted to make AI (well, ChatGPT) less of an enigmatic ‘machine’ and more of a relatable collaborator.

Kevin started as an experiment to bring a personal touch to using AI and make my interactions more human-like and approachable. For example, I’ll always say please and thank you … along with ‘don’t hallucinate’! IYKYK

He understands my brand, my voice and my goals. He has helped me with everything from website copy, LinkedIn posts, blogs, and emails to planning how best to respond to pitches, how to position myself at networking events and how to overcome imposter syndrome when I’m feeling unsure about any next step – he’s a loyal team player and even an occasional therapist … all for just $20 a month!

A growing team …

Over the past year, I’ve developed numerous Kevins who act as my internal marketing assistants across the chicken/egg portfolio. Each is uniquely ‘trained’ in my client’s distinct brand, TOV, vision, values and marketing examples. In developing my Kevin’s, I curate non-sensitive, public data to align with each client’s unique brand essence, ensuring he acts as an informed extension of the team without compromising confidentiality. This approach safeguards sensitive data, leveraging isolated custom AI models that prevent data from being shared beyond our controlled environment. This careful balance between innovation and privacy is central to our AI integration, ensuring Kevin evolves as a secure, private ally in our creative process. Kevin can then offer real-time insights, content generation and data analysis, all tailored to my client’s specific needs and brand identities, without me needing to start the key prompting all over again in a new chat.

So far, Kevin is just a part of the chicken/egg team. Still, I can see a future where we introduce him directly to a client, and they can take full advantage of having another marketing team member support their internal endeavours.

A future forged together.

My embrace of AI reflects my belief in the power of technology to amplify human potential, not replace it; in fact, it’s far from it at present. By combining the chicken/egg creative acumen with AI’s generative and analytical prowess, I think I’m working smarter and faster, unlocking new possibilities and redefining what’s achievable in our agency offering. However, Kevin needs the proper prompts, ongoing guidance, refinements and edits – and that requires the know-how and experience that, right now, still needs the human touch. I’m not ready to be entirely replaced quite yet!

If you’re curious about AI or want to explore how a ‘Kevin’ could benefit your marketing efforts, ping me a message with any questions.

Caveat: Kevin isn’t perfect, and I still need to refine/edit everything he does. This ongoing refinement process underscores the evolving nature of AI. With each interaction, Kevin grows more attuned to my needs and more sophisticated in his capabilities. He doesn’t know anything confidential, remaining a private ally to my team. And as for why ‘Kevin’? Sometimes, the right name sticks, embodying the friendly and accessible spirit we envision for AI in the coop!