To run alongside the current TV campaign for Bahlsen’s PiCK UP! we were tasked with coming up with a way of engaging consumers on Facebook. One of our ideas was to create a simple Facebook game that made use of the Ninja Chihuahua from the advert. Choc Ninja Game was born.
In two weeks we’d gone from a written concept right through to a fully developed and live game … small budgets, big challenge, that’s what we like here at chicken/egg!
So … are you a Choc Ninja?
Bahlsen have finally officially launched PiCK UP! to the UK market – the chicken/egg team just love these biscuits and they’ve become a staple now at any brainstorm meeting!
It was great fun to have been involved in the pitching process for the TV commercial and although our ‘tea lady’ didn’t make the final cut we have to agree that BMB’s Ninja Chihuahua has universal appeal!
Working closely with BMB, MediaCom and the Bahlsen team we managed the launch PR and Social Media activity which saw a 6ft Ninja Chihuahua hit the streets of London in our #NinjaSelfChi campaign plus the NC also photobombed Ellen’s now famous Oscar Selfie …
A great start to the 2014 campaign!
The chicken/egg team is celebrating this week after a PR stunt staged on behalf of our client Bahlsen Biscuits proved a huge success.
It was months in the making, but all eyes were on gorgeous Made In Chelsea star Cheska yesterday as she wore an exclusive hat to Ladies Day at Royal Ascot.
The idea has been in the pipeline since January. What better way to raise awareness of the Bahlsen brand, we asked ourselves when we started working with the exclusive German biscuit manufacturer, than to have an eye-catching bespoke hat adorn the head of one of the hottest names around on the biggest day in the fashion calendar?
And so it began… we commissioned the talented milliner Sally Harper-Kenn of Sharper Millinery to create the hat, and bag designer Bryony Longden of Smug Bags to create the bespoke clutch.
We approached the Made In Chelsea favourite to ask if she’d like to be our sartorial muse for the day, and we were over the moon when, not only did she accept, but immediately enlisted the support of co-star, flatmate and best friend Ollie Locke, to join us.
And what a response we got! Cheska’s outfit – sourced from Diva Catwalk and Dune – and splendid accessories featured everywhere from the Mirror to OK!
Cheska shows off the bespoke Bahlsen Choco Leibniz hat and clutch
Cheska was an absolute joy to work with, a real pro, and not only did she bring Ollie along, but also two more pals to keep us entertained during the day – Now celebrity columnist Sam Dowler and man-about-town Freddie Elliott.
These charming gents shared racing tips with us, while Cheska and Ollie filled the chicken/egg and Bahlsen teams in on all the behind-the-scenes goss from the set of Made In Chelsea – but we’re not telling…
Since we announced last year that we’d picked up our first project with Bahlsen things have snowballed … we’re now Bahslen’s integrated agency and we’re managing all their PR, social media and design across their core product range!
We’ve also helped write their marketing strategy for 2014 onwards and we’re very excited to be helping them kick-off new advertising, PR and social media campaigns for Hit, Choco Leibniz and Messino this year to lead into the future positioning we’ve helped develop.
We’ll keep you posted as we’ve some exciting things happening in the next few months …
We were very excited to pick up our first brief for Bahlsen earlier this month. We were tasked with a quite a feat as they wanted to squeeze what had been previously quoted as a 4-day photoshoot into a day!
With some meticulous planning and a fully scoped out creative shoot schedule we spent Saturday 20th with 3 crew, 9 models (including 3 under 11’s), a bulging bag full of props, enough biscuits to open our own corner shop and a client who was rather nifty on the ‘biscuit wrangling’ front (never was a biscuit out of place I can tell you!) – from 9am to 6pm we just didn’t stop and by the end of day we’ve shot 8 different scenarios plus we’d shot their whole range as pure product shots as well.
We love a challenge and we love it even more when show that we can deliver …
So if you’re starting to think about your current portfolio of lifestyle and product shots we’re just a phone call away!