branding workshops Archives

Tag: branding workshops

Brand vs Logo

When it comes to building a successful brand, it’s easy to get caught up in the design elements like logos, colour schemes, and fonts. But the truth is, your brand is much more than just a pretty visual identity. It’s about how your customers perceive and interact with your business.

At chicken/egg, we believe that developing a strong brand starts with understanding your audience. Who are they? What do they want? What are their pain points? By answering these questions, we can help you craft a brand experience that truly resonates with your target market.

Of course, we’re also happy to help with the more tangible elements of branding, like designing a logo that captures the essence of your business. But we always start with the bigger picture: what do you want your brand to stand for, and how can we bring that to life in every aspect of your business?

Ready to take your brand to the next level? Give us a call today and let’s start hatching some new ideas together.

NEW CLIENT: Thames Valley Chamber of Commerce

chicken/egg were invited to submit some creative concepts for a new ‘branding’ project for the membership team at the Thames Valley Chamber of Commerce – our ideas were well received at a kick-off board meeting so we then began to work with them in an official capacity.

So far, we’ve run two workshops; one with the internal team and the second with an extended audience including some of the chamber’s members, both chaired by the TVCC CEO.

The workshops were a showcase of potential corporate images with discussions around the psychology of colour and the power of words.

Feedback has been incredibly positive and our contract extended to help develop a comms plan and roll-out.

“Thank you so much for a brilliant session this morning – I’ve had great feedback from the whole team on how excellent it was and we all feel we got loads out of it. Thank you for steering it so well and for keeping us on track.”

Head of Marketing – TVCC