To run alongside the current TV campaign for Bahlsen’s PiCK UP! we were tasked with coming up with a way of engaging consumers on Facebook. One of our ideas was to create a simple Facebook game that made use of the Ninja Chihuahua from the advert. Choc Ninja Game was born.
In two weeks we’d gone from a written concept right through to a fully developed and live game … small budgets, big challenge, that’s what we like here at chicken/egg!
So … are you a Choc Ninja?
Bahlsen have finally officially launched PiCK UP! to the UK market – the chicken/egg team just love these biscuits and they’ve become a staple now at any brainstorm meeting!
It was great fun to have been involved in the pitching process for the TV commercial and although our ‘tea lady’ didn’t make the final cut we have to agree that BMB’s Ninja Chihuahua has universal appeal!
Working closely with BMB, MediaCom and the Bahlsen team we managed the launch PR and Social Media activity which saw a 6ft Ninja Chihuahua hit the streets of London in our #NinjaSelfChi campaign plus the NC also photobombed Ellen’s now famous Oscar Selfie …
A great start to the 2014 campaign!
