The Myth of Multitasking
As a business owner, Mum, and a natural-born procrastinator, multitasking always seemed like my superpower, keeping me on top of everything. And, in the bustling world of creative and marketing, isn’t juggling multiple tasks simultaneously a coveted skill?
But hold your chickens! Research indicates that multitasking could actually plummet our efficiency by up to a whopping 40%. It turns out our brains aren’t exactly the multitasking maestros we thought they were.
Enter single-tasking.
Single-tasking isn’t just doing one thing at a time; it’s immersing yourself in it. It’s about allowing your creative juices to flow uninterrupted. When we focus on a single task and give it our undivided attention, ideas hatch, creativity soars, and productivity peaks.
I’ve embraced ‘Egg Timer’ sessions – my sacred time blocks for deep, focused work this year. Whether it’s 30, 60, or 90 minutes, these are times of pure, undisturbed concentration: no emails, no calls, no social media.
The thought of switching from multitasking to single-tasking might make you sweat, and, I’ll be honest, it isn’t a walk in the park. It’s about training your brain to resist the urge to flip between tasks. Begin with small steps, concentrating on one task for a set period daily, and watch this hatch into a powerful habit. It’s a game-changer, transforming not just how you work but also how you think and create.
Single-tasking isn’t just about ticking more off your list – it’s about doing it better, with more creativity and significantly less stress. I’ve come to terms with being a terrible multi-tasker; frankly, I couldn’t be happier!
written by Karen, our founder and MD.
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