Leslie Clark wanted to update their brand style whilst retaining their logo, so we worked with them on a brand refresh workshop to get under the skin of the business.
The refresh was to run across their website (complete design overhaul in WordPress) and all their marketing collateral. We needed to create a series of templates for their proposals, creds and case studies so they could easily manage in-house updates.
We started with our brand questionnaire as there were a lot of stakeholders that we wanted to engage plus we sent to a few clients and suppliers to get a full 360 review of the business. After our analysis we created some mood boards and initial brand styles and took them to a F2F meeting to present and discuss.
Our final outputs:
- New and refreshed Brand Guidelines
- PPT templates for proposals and credentials
- Brand new WordPress website – with training so they can manage day-to-day updates, e.g. news and insights
- A day shoot at their offices to capture fresh images for the website and a set of new headshots for all the partners and key staff.
- Series of PPT files of all case studies and a template for future ones
- On-going website management with monthly ‘retainer’ for software updates/maintenance
- On-going marketing consultancy
Are you looking for a brand refresh? Then let’s talk!