Sweet taste of success
The chicken/egg team is celebrating this week after a PR stunt staged on behalf of our client Bahlsen Biscuits proved a huge success.
It was months in the making, but all eyes were on gorgeous Made In Chelsea star Cheska yesterday as she wore an exclusive hat to Ladies Day at Royal Ascot.
The idea has been in the pipeline since January. What better way to raise awareness of the Bahlsen brand, we asked ourselves when we started working with the exclusive German biscuit manufacturer, than to have an eye-catching bespoke hat adorn the head of one of the hottest names around on the biggest day in the fashion calendar?
And so it began… we commissioned the talented milliner Sally Harper-Kenn of Sharper Millinery to create the hat, and bag designer Bryony Longden of Smug Bags to create the bespoke clutch.
We approached the Made In Chelsea favourite to ask if she’d like to be our sartorial muse for the day, and we were over the moon when, not only did she accept, but immediately enlisted the support of co-star, flatmate and best friend Ollie Locke, to join us.
And what a response we got! Cheska’s outfit – sourced from Diva Catwalk and Dune – and splendid accessories featured everywhere from the Mirror to OK!
Cheska was an absolute joy to work with, a real pro, and not only did she bring Ollie along, but also two more pals to keep us entertained during the day – Now celebrity columnist Sam Dowler and man-about-town Freddie Elliott.
These charming gents shared racing tips with us, while Cheska and Ollie filled the chicken/egg and Bahlsen teams in on all the behind-the-scenes goss from the set of Made In Chelsea – but we’re not telling…