Branding Archives - Page 2 of 2

NEW CLIENT: VRP Consulting

After a competitive tender we were really excited to be awarded the VRP Consulting account.

VRP Consulting are a global full-service Salesforce consulting, development and outsourcing partner delivering across the entire Salesforce platform. With over 500 people, across 12 offices in 8 countries, they think globally but deliver locally.

They are ready to take that next step with their brand and they’ve tasked chicken/egg with re-defining their brand proposition and translating this across to a new website design.

We’re already underway with a stakeholder brand exercise which, delivered via a two-part questionnaire, will help us to define the creative brief for the studio. Plus our analysis will allow us to develop a strong set of guidelines including TOV and brand values.

With the key players spanning the globe it’s an international team effort!

Exciting times!

Keeping things ontrack ...

Over the past 6 weeks we’ve been on a brand journey with SQS giving their works management system, ontrack, a new identity ready for them to take it to market.

We started with all key stakeholders filling in our branding questionnaire so we could start to build up a picture of their expectations for the new look and feel. Then we ran two workshops where we had concepts and copy lines aplenty to move around into our likes/dislikes corners.

The final design was then chosen and after some finessing we’ve delivered a set that includes a core logo, a core icon and a secondary set of colour-ways for different applications and markets plus, of course, a set of brand guidelines to keep everyone ‘ontrack’ with it’s usage!

We can’t wait to see the new branding being used!

FROM THIS:

TO THIS:

Small Business Branding

We love working with companies big and small and helping a local mum launch her new business was a great fun project to be involved with.

We spent some time together talking about what she was offering – chemical peels, botox, fillers – and how she was going to manage this alongside her continued nursing role in the cancer ward of the local hosptial plus juggling motherhood and life in general!

After just three ‘mentoring’ sessions she had an action plan, a brief for her branding and a renewed confidence in herself … and Holistic Nurse Aesthetics was hatched!

Branding by the chicken/egg studio.

Mentoring by our MD Karen.

HNA treatments by Lisa.

Lee Valley - Beach and Play Park

Sometimes you don’t always get to see your design work out in the real world so it was great to head over to Lee Valley’s Beach and Play park today based at their White Water Centre – branding, signage and giant deckchair designed by chicken/egg.
Pretty chuffed with how it all looked!

Keeping it local - part 2!

The local out-of-school club wanted a new logo and they’d set a competition amongst the children for them to design a character for the club.

Anya, aged 6, designed a fabulous squirrel and we were then tasked with turning her drawing into a new logo!

We gave Anya’s squirrel an acorn so we could incorporate into our design and the new logo got the thumbs up from all the children (and the grown-ups!).

We gave their website a very quick face-lift as well too introduce the logo and styling.

Naphill and Walters Ash Out of School Club

Monarch - Check-in Desks

We were tasked with re-designing the Birmingham Check-In Desk to make it more ‘on-brand’ … with a plan to then roll out the design across other airports.

Design and Install all managed by chicken/egg …

BEFORE:

AFTER we injected some of our free-range creativity:

Keeping it local!

We’re based in a village outside High Wycombe called Walters Ash and our local school tasked us with the job of re-branding them! One of the teachers had drawn a rough outline of a logo that they all felt showcased their values, which are known as the 5 ‘R’s … and each has it’s own animal to represent it!

We turned their sketch into a brand logo and associated ‘stickers’ … it was a great, fun project and the children and parents alike have really taken to the new look and feel.

This will be rolled out across all stationery, website, signage and even on school jumpers!