News Archives - Page 9 of 10

Tweet Tweet

We thought we’d do a follow up to our ‘HOW TO: Facebook Comps‘ post back in April … this time focusing on the wonderful world of Twitter!

So here’s a brief overview on the Dos and Don’ts to get you started …

The one thing to remember is that Twitter isn’t an advertising board; it’s a conversation.

Do:

Follow, follow, follow! Spend some time building up the people you follow. If you’re not sure where to start, use the Twitter suggestions, or check out who your friends are following
Try to reply to all the Tweets that mention you
Find your ‘voice’. Is it chatty, formal, cheeky, official? Do you want your Tweets to be first person, or third person? First is more approachable, but may be too relaxed for a corporate account
Devote time to Twitter. When it comes to Social Media, the more you put in, the more you get back. You need a steady, regular presence to make real ripples
Consider utilising someone already established in the Twitterverse, to help you gain momentum. Just like in real life, well-placed connections can introduce you to all the right people

Don’t:

Simply blast out company info, or product news. Build real relationships – friendships even – with your followers
Let complaints or negative Tweets go unanswered, but DO try to take them offline, or deal with them via Direct Message
Wait to be invited into conversations; just start chatting. People don’t mind you joining in; in fact, that’s kind of the point!
Leave it weeks between Tweets. People will check your stream; if it’s not sparkling with fresh content and lively conversation, they won’t click Follow
Schedule too many Tweets. The odd ones here and there are fine; especially when you’re unable to log on, but if people realise there’s no one at the other end, you’re not going to get any engagement. In fact, you might just annoy them

If you’ve any questions about Twitter then feel free to drop us an email!

Sweet taste of success

The chicken/egg team is celebrating this week after a PR stunt staged on behalf of our client Bahlsen Biscuits proved a huge success.

It was months in the making, but all eyes were on gorgeous Made In Chelsea star Cheska yesterday as she wore an exclusive hat to Ladies Day at Royal Ascot.

The idea has been in the pipeline since January. What better way to raise awareness of the Bahlsen brand, we asked ourselves when we started working with the exclusive German biscuit manufacturer, than to have an eye-catching bespoke hat adorn the head of one of the hottest names around on the biggest day in the fashion calendar?

And so it began… we commissioned the talented milliner Sally Harper-Kenn of Sharper Millinery to create the hat, and bag designer Bryony Longden of Smug Bags to create the bespoke clutch.

We approached the Made In Chelsea favourite to ask if she’d like to be our sartorial muse for the day, and we were over the moon when, not only did she accept, but immediately enlisted the support of co-star, flatmate and best friend Ollie Locke, to join us.

And what a response we got! Cheska’s outfit – sourced from Diva Catwalk and Dune – and splendid accessories featured everywhere from the Mirror to OK!

Cheska shows off the bespoke Bahlsen Choco Leibniz hat and clutch

Cheska was an absolute joy to work with, a real pro, and not only did she bring Ollie along, but also two more pals to keep us entertained during the day – Now celebrity columnist Sam Dowler and man-about-town Freddie Elliott.

These charming gents shared racing tips with us, while Cheska and Ollie filled the chicken/egg and Bahlsen teams in on all the behind-the-scenes goss from the set of Made In Chelsea – but we’re not telling…

New Client: Bahlsen update

Since we announced last year that we’d picked up our first project with Bahlsen things have snowballed … we’re now Bahslen’s integrated agency and we’re managing all their PR, social media and design across their core product range!

We’ve also helped write their marketing strategy for 2014 onwards and we’re very excited to be helping them kick-off new advertising, PR and social media campaigns for Hit, Choco Leibniz and Messino this year to lead into the future positioning we’ve helped develop.

We’ll keep you posted as we’ve some exciting things happening in the next few months …

New Client: Kawasaki

After a competitive pitch earlier this year we were very excited to get the call from the marketing team that we’d hit the right notes and our creative was not just loved by the UK but Europe were quite excited about it as well!

We’re now working on our first official corporate campaign which will go live later this month plus we’re already working up new concepts for both finance offers and model specific press advertising.

Exciting times at chicken/egg HQ!

New Client: Bahlsen

We were very excited to pick up our first brief for Bahlsen earlier this month. We were tasked with a quite a feat as they wanted to squeeze what had been previously quoted as a 4-day photoshoot into a day!

With some meticulous planning and a fully scoped out creative shoot schedule we spent Saturday 20th with 3 crew, 9 models (including 3 under 11’s), a bulging bag full of props, enough biscuits to open our own corner shop and a client who was rather nifty on the ‘biscuit wrangling’ front (never was a biscuit out of place I can tell you!) – from 9am to 6pm we just didn’t stop and by the end of day we’ve shot 8 different scenarios plus we’d shot their whole range as pure product shots as well.

We love a challenge and we love it even more when show that we can deliver …

So if you’re starting to think about your current portfolio of lifestyle and product shots we’re just a phone call away!

When is a pen not just a pen ...

We’re always been asked about promotional items and sourcing pens, mugs, bags, mousemats etc. is something that we’re a dab hand at. It’s also important to really think about what your promotional item is trying to do for you and also how to stand out in a rather cluttered market.

This fantastic article that I read today on The Marketer really shows how promotional gifts can work for you:

How to make the most of promotional merchandise and giveaways

So next time you’re thinking about investing in some promotional items we’d be more than happy to help!

A Monster win...

Another new project with The Original Bowling Co – yay!

After a 3-way pitch we’ve recently been awarded the PR and Social Media campaign to promote their annual Monster Bowl activities … starting with their Monster Bowl Drawing Comp and ending with the promotion of all their October Half-Term spooktacular events …

So keep your eyes peeled for our twitter hash-tag campaign late September, the Monster Monster Treasure Hunt early October and don’t forget you can enter the drawing competition NOW (well your children can!) …

Another great win for the team!

New Client: Fire and Stone

Now we’re huge pizza fans so it was a great win for the team when we picked up a brief from Fire and Stone, part of the CG Restaurants. We were tasked with coming up with a campaign to promote their new menu launch in the Oxford restaurant.

For a limited time only they are inviting you to come down and try their new menu with a free pizza when you order any other main meal. Simply sign up on their website and receive your voucher exclusively for Oxford!

The new menu offers showcases their unique pizzas which continue to be inspired by the different flavours of the places they represent, from London to Marrakech. The end result is seventeen classic pizzas, inspired by seventeen classic cities.

We designed a press advert to promote the free pizza campaign plus a flyer aimed at the corporate market offering local businesses the chance to win lunch for 6 people!

Is your tummy rumbling yet?

New Client: Pitmans LLP

We always love winning new business, who doesn’t, but our latest client win was pretty epic …

Over 20 agencies answered the initial tender for the design and build of 5 new websites for Pitmans LLP, the largest Law firm in the Thames Valley. We were shortlisted and were one of 4 agencies invited into pitch to the Pitmans team. We went in all guns a-blazing, rocking the virtue’s of WordPress and also really excited to have the opportunity to explain and showcase how an agency like chicken/egg works and operates …

Getting that email saying that we’d won the account was like winning Gold! And then hearing that they felt that our passion, enthusiasm and our business model were all key criteria in their decision making process made me feel really proud. Everyone who is part of the chicken/egg team, wherever they’re based, all share the same values and work ethic – it’s going to be great fun working on this project with a great bunch of people!

Pat on the back to all of us!

Food for thought

Whoever would have thought that when nine-year-old Martha Payne started to document the quality and quantity of her school lunches that she’d turn into such a modern heroine?

Just six weeks ago Martha launched her NeverSeconds blog, keeping a diary of her school meals, accompanied by a food-o-meter and health ratings and pictures. After just three posts, she had more than 25,000 hits, and by the time she posted her sixth report, the council had involved itself, sending a representative to the school to investigate.

Sure enough, as the weeks progressed, more and more vegetables began to appear on Martha’s dinner tray, proving that her diary was making people sit up and take notice.

Until last Thursday, that is, when Argyll and Bute Council instructed the school to ban Martha’s blog, prompting her Goodbye post. Martha’s main lament was that since her blog had been started in a bid to raise money for Mary’s Meals, a charity that organises school feeding projects in poverty-hit communities, the ban meant that she would fall some £5,000 short of her £7,000 target.

However, with thousands of tweets of support, backing from the Guardian, nationwide news coverage and with celebrity chef Jamie Oliver in her corner, Martha did somewhat better. Not only had the council reversed its decision by lunchtime, but by the end of Friday, supporters had helped raise in excess of £34,000 for the cause.

Right now, more than 5,000 people have pledged and the amount has exceeded £82,000. Not a bad result for a nine year old with a love of vegetables!

If you want to join Martha’s campaign to raise money for Martha’s Meals, visit her JustGiving page here.

Category: News

Another great win for the team!